The Company’s most important asset
Over the last 15 years or so we have seen a shift in corporate America’s attitude on their employees. Unfortunately, the answer to the question of keeping profits up and responding to the pressures of Wall Street has been “downsize” or “right size” or as some would call it “dumb size”. What I would call it is “the death spiral”. Once the process of lay off’s begins, the mindset becomes one of “when it doubt lay off”.
The cost of lay off’s is nothing less the phenomenal. Not only the cost of the packages, severances (if any), but what it does to the employees that are still left. The folks that remain behind ask the question, when will it be my turn? When will the next round of lay off’s happen? Should I start looking for a new job? What is my future here? Now the big issue becomes productivity, moral and attitude towards the company. No longer will the employees take pride and ownership in their job or the company because the main issue is survival. I worked for Digital Equipment Corporation for nearly 16 years. The company had a reputation going into the 90’s of never having a lay off in it’s over 30 year history. What a great place to work! When the first lay off’s came in the early 90’s, the whole personality of the company changed. Who will survive? Instead of a “playing to win” attitude, the attitude became “playing not to lose”. You can’t win business with a “playing not to lose” attitude. The death spiral began and the company was bought in the mid 90’s by Compaq Computer.
Companies need to realize that their number one asset is their people. Just look at Walmart and Southwest Airlines. Employees always come first. Respecting your employees, appreciating the value they bring and providing ongoing training is critical to the long term success of the company. Instead of focusing on reducing costs as the number one issue, focus on your people and your customers. The long term results will be more promising. For further information on this topic I highly recommend Jeffrey Pfeffer’s book- ” The Human Equation “
Most Recent Articles
- What Do Customers Really Want-Really!
- Characteristics of the “A” Player Sales Professional
- Are You Customer Centric?
- Is Your Value Irresistible
- Is Your Value Proposition Compelling
- 3 Components of Customer Value
- What Drives the Customer to Buy-Pain or Gain?
- 3 Musts for Sales Success
- Social Awareness and Selling
- Self Awareness and Selling
- 5 More Critical Mistakes of Cold Calling
- 5 Critical Mistakes of Cold Calling
- Is Cold Calling Worth it?
- The Three Elements for Sales Success
- 3 recommendations for your negotiating strategy
- Anticipating your negotiator’s style
- Negotiating with inside information
- The four critical elements for negotiating
- Negotiating-It’s all about power
- 3 considerations for exceeding your sales budget
- What’s their decision making style
- The power of influence
- Momentum: The key to a winning sales team
- Positioning customer value
- Three realities of prospecting
- Emotional intelligence & “Four People You Should Know”
- Maximizing your team’s performance
- Identifying personality from a conversation
- Four key questions that aid in identifying the customer’s personality style
- How knowledge of personality style helps with conflict
- The Strategic Seller
- Streamlining Customer Buying Decisions
- Anticipating And Handling Your Customer’s Objections
- How Do You Identify Someone’s Personality
- What Motivates Your Customer To Buy?
- Leveraging Perceived Value For Sales Success
- The value of identifying personality styles
- Maximizing your team’s performance
- Your lifelong personality
- It’s not “what” we do, but “why”
- Left Brain versus Right Brain learning
- The Company’s most important asset
- Customer Benefits
- Do You Know Why Your Customers Buy?
- Responding to Customer Objections
- The Sales Process
- What does Affability have to do with Sales?
- Resilience: The Antidote to Failure
- Enthusiasm Breeds Success
- Persistence: a Key to Success
- Fuel Your Attitude with Optimism
- The Power of Value Propositions
- A Positive Attitude Wins Customers
- Are you motivating your sales team?
- Bringing your Customer Value
- The Truth on Sales Training
- The “Cold” Call
- Today’s Hi Tech Sales Environment
- Selling in the new Millenium
Subscribe to Articles
Competitive Excellence offers readers the ability to subscribe to new website articles — you’ll be instantly notified whenever a new article is available.
Subscribe to Competitive Excellence Article Feed
Questions about subscribing? We’ve got the answers to the ‘What?’, ‘Why?’, and ‘How?’.
Questions about Subscribing?
- What are feeds? I don't know how I might use these links when I find them.
- Feeds are a way for websites to distribute their content beyond just visitors using web browsers. Feeds permit subscription to regular updates, delivered automatically via a news reader.
- What Does This Mean?
-
You may recognize the universal feed icon from your favorite websites. This icon (among others) represent content in any format - text, audio or video - to which you can subscribe and read/watch/listen using a feed reader. - Why would I use this?
- This way, whenever new articles are written at Competitive Excellence, you'll be instantly notified.
- How do I read feeds?
- If you want to browse and subscribe to feeds, you have many choices. Today, there are more than 2,000 different feed reading applications - here are our three favorites.
- Do I really need to bother with this?
- Absolutely not. Visit http://www.competitive-excellence.com/ regularly - you won't miss anything.



